Background:
Flextek Electronics is a private company founded in 1996 by David Caldwell.  The original focus of the company was consulting, but it soon became apparent that most clients were struggling with the same challenges, so products were envisioned to automate those tasks.  Market research revealed that other products were expensive and difficult to use, so Flextek realized an opportunity to save customers time and money.  Flextek Electronics has extensive expertise in electronic controls, closed-loop control systems, embedded real-time controllers, analog circuits and power management, as well as software development.

Approach:
Flextek Electronics is modeled after customer oriented businesses like Microchip and DigiKey.  These companies made electronics accessible and affordable to all customers when other companies were only targeting large organizations with volume sales.  An opportunity was identified as a huge number of individuals and small businesses collectively represented a massive market that was not being satisfied.  Flextek Electronics is applying this business approach to control products.  While other companies are making expensive application-specific controllers that require extensive training, Flextek is making low-cost flexible controllers that are easy-to-use.  This is accomplished by automating the most challenging and common control tasks, then enabling customization through convenient tools and components.

Opportunities:
Flextek  innovative technology  is generating some exciting opportunities.  For example, companies can incorporate Flextek components to enhance existing offerings, or create new products based on Flextek licensing.  Programmers and designers can develop and market software or hardware to complement the basic line of Flextek products.  Universities can improve the learning process while saving money with Flextek educational technology.  Organizations with a complementary product line can team with Flextek for increased exposure and sales.

Patents:
Flexible Controller Patent 6697685 and Flexible Power Converter and Simplified Process Controller Patent Application 20070120543 .

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